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Founder Ruben Torres
Ruben sells Palo Santo wooden sticks that when burned, release a rich, distinct scent and energetic properties that cleanse a space for meditation or spiritual ceremonies. He believes that true beauty comes from within and therefore designed a product that helps to cleanse and purify from the inside out. Ruben will be expanding his line to include candles, face makes and other wellness products, with all ingredients being ethically sourced. Springing from the heart of Harlem and drawing on afro-latino heritage, Ruben creates space for stillness, wellness and gratitude, and ensures that each product is thoughtfully crafted with care for the individual and the environment.